youtube advertising
The number one video site in the world is now YouTube. Globally, it is widely recognized and more and more content is being added to it every day. Due to this massive growth, advertising on YouTube is of great benefit to internet marketers.
More and more people are going to watch video content every day on YouTube. You can view concert and movie clips, amateur footage, instructional videos, etc. The variety is huge and you will find something you like.
Here are some interesting statistics from 2012:
- Justin Bieber is the most viewed superstar with 2.2 billion video views
- Rihanna is the most viewed female singer, reaching 2 billion views in early 2012.
- Every day 86,000 hours of video footage is uploaded to the site.
- More than 4 billion videos are viewed every day on the site
- YouTube is now the third largest website in the world after Google and Facebook
A decade’s worth of video footage is uploaded to YouTube every day. In 2012, the company announced that an hour of footage is posted on the site every second. Due to the huge growth of the site since it was launched in 2005, it has now reached the stage where there are 4 billion video views per day.
If your business isn’t advertising on YouTube right now, then you’re leaving sales on the table. YouTube was bought by Google for a billion. This has great benefits for your business because here you have the best of both worlds: the most popular video site in the world and also the most popular search engine.
In 2012, YouTube entered its seventh year. What a wonderful success story this site has become and continues to grow. It is estimated that 60 hours of video are uploaded to the site every minute. An incredible statistic, I’m sure you’ll agree.
I had no idea of the media impact it was going to have when it started, nor the YouTube ad revenue it was going to generate. It is now clear to see that it is the number one site for video content.
On the weekend of May 21, 2011, YouTube reached a figure of more than 3 billion video views per day. These were the highest YouTube views ever recorded and represented a 50% increase from the previous year.
If you have a product or service to promote, YouTube has some pretty outstanding traffic for you to take advantage of. It really is time for you to start looking for a YouTube advertising program for your business.
Recent events in countries like Libya and Syria have seen people want to pass this on to other people around the world who may not have the opportunity to know what is going on. Thanks to smartphones this is now possible. You can upload a video directly to YouTube from your smartphone from anywhere in the world.
You can watch full movies and sometimes concerts on YouTube. This has helped make the video site even bigger. Even live events can be streamed into homes thanks to a partnership with YouTube. The future looks good for the site.
The 2011 royal wedding was broadcast worldwide from London via YouTube. People who don’t have a TV could suddenly see it on their computer.
The quality is top notch too. The videos can be in standard or high definition and offer excellent playback quality.
What can video do for your product or service?
Imagine what YouTube could do for your business. There are many YouTube advertising techniques that small business owners can consider.
If you are finding it difficult to attract new business or customers or are looking to expand your business, then video can really help your promotion.
You have an immediate audience that is waiting to be informed about your products through a YouTube marketing strategy. If people like what they see, they will visit your website to learn more about you.
video articles
Are you writing articles to gain traffic? You may have submitted many articles to some of the top article sites. This is a familiar tactic for an internet marketer. However, when you start thinking about YouTube and video advertising, there is something else related to the article you can do.
Why not turn those text articles into video with sound? As people we are visual and we have grown up with television. Instead of reading long articles, most of which we will skim, we can listen and see the content of your article. Upload it to YouTube and you’ll instantly have a slew of potential customers starting to watch it.
dirty pages
I just mentioned video articles and likewise there is something you can do with your text-based sales pages. You can have these become YouTube ad-ready video sales pages as well. I and many other people tend to skim through a text-based sales page after having read the introductory paragraph.
With a video, you have the opportunity to interact more with the viewer. When the viewer hears a voice or even sees that person speaking, they are more likely to trust you. More trust equals more sales and builds your reputation in the process. How good does that sound?
To top it off, there are no YouTube advertising costs to consider. Uploading and hosting a video there is completely free. This is very important in these difficult economic times.
Think about how you can turn your articles and sales pages into dynamic video content ready to be placed on YouTube. If you don’t have time, give it to someone who can handle it for you.
conclusion
Thanks to YouTube it has really been possible to take business to another level. More and more business owners, big or small, are realizing what YouTube advertising can do for their business.
It’s time for your business to look at how you can benefit from using video content.