Keyword optimization: what it means
In this day and age of computers and the World Wide Web, it makes sense to make an effort to keep up with the rest of the competition. In fact, there are many tools that you can choose from if you intend to increase traffic to your website. Proper use and optimization of these tools is the recipe for success on the World Wide Web.
One of the most used tools is keyword optimization. But before you can really understand how it works and how it helps increase website traffic, you need to know what it really means.
What is keyword optimization?
Keyword optimization is considered the art of choosing the right keywords. It is almost certainly one of the most valuable things associated with search engine optimization. Unfortunately, it is also one of the tools that people tend to spend very little time and effort on. They are likely to submit just a few keywords in a short period of time, optimize the page a bit, and then submit them to search engines. The usual results: poor rankings for keywords that are weakly related to the website in question.
Before you start working on optimizing your website and getting it search engine ready, you should spend a great deal of time figuring out the exact keywords or key phrases to target. Since search engines are great sources of website traffic, you have to put in a lot of effort to take advantage of them.
How to optimize keywords?
Keep in mind that it takes a great deal of time and effort to choose the right keywords or key phrases. So don’t even try to rush things; Unless, of course, you’re not that keen on using search engines to their full potential.
Start by sitting down. Then open your website in one window and your preferred text editor in another. Explore the first page of your website. After reading it, take a break and think. Analyze what the whole page is about. In addition to that, ask yourself these questions: Which of the words in the document accurately describes the content of the page? What phrase or words would a person use if they wanted to find documents similar to this one?
Once you have found the answers to the following questions, write down the words or phrases that you have thought of. It doesn’t really matter if your list would be endless, as you can always delete some of the words later.
From the list you’ve created, choose one or two moderately popular keywords or key phrases for each page. Next, try inserting some not-so-common keywords or keyphrases into the body of the text in hopes that they will eventually help the page show up on some ambiguous multi-word searches. Do the same process for all the other pages on your website. The list of keywords for each page must be different and must not compete with each other; instead, each of the lists should cover different areas.
Around this time, you’ll be more or less ready to move on to the next steps of the entire keyword optimization process. Just keep in mind that the preparation stage is very crucial. Rushing to step 2 without giving much thought to step 1 is like wasting your chances of getting heavier and better website traffic.