How to optimize user acquisition for your mobile games?

The success of chartbuster games demonstrates how mobile games can be a wonderful source of income for many developers. However, to reach their destination, these games need much more than a superior story, attractive gameplay, and high-quality graphics. In short, you need more elements than you, as a developer, can provide on your own; you need channels to reach your potential customers.

Most of the games, whose success stories may have inspired you, have started their journey from a small user base, who liked the game, shared it with their peers, and made it a total success. However, reaching that small user base, who can make a mobile game a sensation in the gaming industry, is not a small achievement and that means it will require efforts.

Following the natural process of spreading the game through organic media, such as your friends, followers, organic search engine results, etc. it rarely produces the best results. Also, the process involved is so time consuming that by the time your game reaches the best of the audience, your idea may have become a bit out of date due to the fast pace of the industry. So if you really want to get the best results for your game, you will have to consider your marketing techniques, and advertising is not the least of them.

Through this article, we will understand how through advertising and other means, you can optimize user acquisition for your game.

Understand the terminology: –

If you use search ads, and that includes display and other ad formats, then understanding a few terms that would help you optimize your efforts is crucial.

CTR – Click-through rate indicates how many times your ad was clicked after it appeared in the SERPs.

GO: Applies to app advertisements through which users go directly to the installation page of the game. The install rate tells you how many users have installed your game.

A / B Test – It is highly unlikely that you will get the perfect ad the first time. Therefore, trial and error is often considered the method of all ad creators. To simplify, or better said, organize these efforts for long-term planning and reporting purposes, it is suggested to follow A / B testing practices to quickly arrive at your best converting ad.

Happy:-

Create good advertising content and equally good content for the landing page. For advertising, the content must be sharp but attractive. Knowing your potential audience will be of great help to you here. Understand what things appeal to your target audience, and then try adding those elements into your content. On this basis, you can also decide the name of the game, its icon and the description. By adding positive game reviews and screenshots the essential components of the game app content are also formulated, most users have agreed to see verification of these two things before anything else in the content. Other than that, make sure the content says everything that is necessary about the game so that any avid gamer can get started with it without a hitch. Also, try adding attractive elements like attractive graphics and attractive text so that the chances of conversions are maximum.

Easy Download: –

Any trustworthy game development company can tell you this: removing all game bugs is simply not enough if your game’s download link is faulty. You don’t want your game to get into the bad books of your prospective players from this little problem, do you? Therefore, make sure that it is extremely easy for your users to download the game, once all the stated conditions are met, such as the terms and conditions agreement and payment (if applicable).

* Tip: To attract more users, you can try the free demo technique. Let users play the demo level for free or let them install the first level of a great game that will take up less space on your device. Doing so will prevent you from freaking out with large numbers.

Wrap: –

Once you’ve invested in game development services and developed a truly amazing game, it would be completely unworthy to compromise on user acquisition. Given the competition in the market and the rapid changes in market trends, it is essential that you get as many users as possible in the first few weeks. You can always update your game in the future according to the needs of the moment, but all those efforts won’t pay you enough if you don’t already have a solid user base. Therefore, investing in user acquisition, with a complete strategy, is essential if you really want your game to be a success in the market and the industry.