Do you have $ 100? How I Used This Best Email Marketing Tip To Get A Great Response

Here’s what I learned from an article I was reading about an email sent to a gentleman saying he could buy a house in Detroit for the price of $ 100. You might think this was some kind of scam … it wasn’t . It is a very real story.

In the depressed housing market, it was the kind of deal this particular email recipient was looking for … a little or nothing, restorative. When a friend of his, who was part of a neighborhood rehab program, found exactly what he was looking for, the friend sent him a short, relevant, and straight-to-the-point email.

This got me thinking. This is the best email marketing tip I could have found. As email marketers, sustainable earnings come from providing valuable content to those who have expressed interest, but it doesn’t stop there. It’s our duty to cultivate a relationship of trust so that when those “perfect” offers come in, we tell subscribers to jump in (because it’s exactly what they’re looking for) and make money.

Like the $ 100 house offer, the friend didn’t just say, “Hey, there’s this house, you can have it for $ 100 …” I mean, really, would you take advantage of this offer if the information came out of nowhere? ? (even from someone you knew)? Probably not.

Here are 3 reasons why this was such an easy sale, the recipient of the email …

1. You got free valuable content first – information that directly addresses your need.

2. Had an established and trustworthy relationship with the sender.

3. Requested to be notified of the relevant offers for what you were looking for (area of ​​interest)

4. I got a short, failed, and simple email … Subject: I received $ 100, welcome home!

Do you see how profitable this tip can be when applied to your own email marketing campaigns and promotions? People are desperately looking for quality information. Position yourself as a trusted authority and serve them whatever they want. You’ll be recognized as someone who knows your list and is sincere in offering them valuable offers … resulting in great responses.