Content Management System and SEO

Running a search engine optimization campaign requires appropriate content. Content Management Systems (CMS) have been introduced in the market to take care of the work done in creating unique content every time. CMS is software that provides website creation and management tools. These tools are specially designed for users with less knowledge of web programming languages ​​or markup languages. CMS allows you to create and manage site content with ease.

But are they really effective at doing what they were created to do? Let’s find out:

There are some problems that search engine optimization professionals at SEO companies have encountered when using CMS systems. These systems can take the campaign for a launch as many of the CMS systems were not designed as per the search engine marketing requirement.

meta tags –

The meta tags contain the information of the page. They are scanned by the search engine spider to evaluate the content of the page. As important as this feature is, many CMS systems do not allow you to add relevant TITLE and DESCRIPTION meta tags to your content. This inconvenience of the CMS system can seriously harm the SEO campaign.

dynamic urls –

Search engines index a limited number of dynamic pages. These dynamic pages are determined by page URLs that contain special characters like % or & or =. The search engine spider finds it difficult to handle dynamic URL strings.

So a URL like http://sample.com/page.asdc?iv=143&session=234234wrwresf¶m=xzfdch won’t get enough results, but the URL http://sample.com/products.asdc can do a I work much better.

The problem of indexability and session identification are very common with CMS system.

No keywords in the URL –

Most CMS systems do not allow you to create a URL with the keywords included. A keyword-rich URL is very important from an SEO point of view. You get better page rankings.

Most of the CMS users are not aware of the SEO requirements while creating the content and SEO professionals require training to operate the CMS system. To help content authors, you can download tools available online and on desktop that will help analyze content and report on how it is likely to perform in search engines. However, using SEO tools is time-consuming and users must constantly switch between tools to create and analyze content.

Approaching a search engine optimization company is a good idea for business SEO as they take care of all the technical issues that come with using CMS. The SEO firm will obtain a complete understanding of the technical makeup of your site before launching the SEO campaign.