Are you getting the best results from cosmetic surgery marketing?

How do you know if you are getting the best results from cosmetic surgery marketing? You can try to understand the 30 page Google analytics reports.

You can have your receptionist keep a record of your calls and where they came from. But is that enough? And is that accurate?

Here are better strategies for tracking your cosmetic surgery marketing results:

Telephone tracking numbers

One way to know if you are getting the best results from cosmetic surgery marketing is to use phone tracking numbers.

Use a trusted service that assigns you special phone numbers that you add to your website, print ads, radio spots, billboards, etc. Now whenever a prospective patient calls you from that phone number, your phone provider will automatically track you.

You must have access to your phone provider software so you can log in at any time and see how many calls have come through each tracking number. You should also get a lot more data like: the number they called from, maybe their name and the day and time they called.

And you can even record and listen to those calls so you know exactly who called, what they wanted, and the outcome of the call.

Run income reports

Another great way to know if you are getting the best results from cosmetic surgery marketing is to run a report called “Revenue by Referral Source.” Because the number of people who responded to your ads is not as important as the amount of dollar revenue your marketing efforts returned.

For example, you may live in a city that still has a glossy magazine that costs you $ 2,000 for a full-page ad and receives at least five responses every month. That doesn’t sound very good until you figure out those five answers, two come for non-surgical treatment for $ 500 each and at least one surgery averaging $ 8,000 is always performed.

That means you spent $ 2,000 and got $ 9,000 back and that’s a 450% return on your investment. Nice. Then you perform the same calculations for each of your marketing efforts.

Those with the highest return on investment continue and those with a break-even point or a lower return should be adjusted or eliminated.

conclusion

Keeping track of your marketing costs against your response is the sure way to know if you are getting the best results from cosmetic surgery marketing. And frankly, if you can’t easily track your results, don’t use that strategy. There is a lot of technology available today that can tell you whether you are spending wisely or wasting your money.

What to do next

If you want to focus on the Right activities and get results 5 times faster than other practices, download my free marketing checklist.

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