6 advantages of infomercials that maybe you did not know
Infomercials are commercials that last around 30 minutes and sell products of various types. They look like talk shows, but highlight the sponsor’s point of view. The first modern infomercial was made and aired in 1984; sold Ginsu knives.
The infomercial industry is booming at around $ 95 million. Products covered are household utensils and cleaning products, beauty products, health products and fitness products.
1. Infomercials are like direct selling programs. Your intention is to interest viewers in a product and convince them to buy it. Infomercials are a form of direct response marketing.
2. Infomercials have an established audience as they are broadcast on television during off-peak hours and have a captive audience.
3. Infomercial sells products that can be purchased over the phone from the comfort of your home.
4. Most of the products that are sold through infomercials are promoted by experts such as doctors, health specialists, beauty queens and children. They endorse the products in such a way that television viewers buy the products with enthusiasm.
5. Most infomercials are hosted by popular talk show hosts who have a large following.
6. The infomercials are compelling as they have people giving testimonials on how product x, yo zee has worked wonders.
With infomercials everyone makes money, the product promoters, the creators of infomercials and the channel that broadcasts the infomercial. The numbers are staggering, more than $ 11 million are made by channels that broadcast only, say, four infomercials.
Most of the paid shows that appear on the TV show list are infomercials. Very often, a talk show that captures your attention and keeps you spellbound for a full thirty minutes is an infomercial; These programs are broadcast on cable television for a low-cost time. And customers can call toll-free numbers and purchase products with their credit cards.
Infomercials have self-regulatory bodies, such as the National Infomercial Marketing Association or NIMA, that attest to the accuracy and reliability of an infomercial bearing their logo. This is a step to protect consumers from products that cannot be guaranteed. Infomercials under NIMA guidelines market valuable products that make responsible claims and follow fair business practices.
As a consumer, you should use common sense and basic precautions when buying products that are sold on television or radio. Never give in to the sales pitch. Make sure you need the product, that it is sold at a fair price, that it has the NIMA logo, that it offers guarantees, that it clearly shows costs and refund policies.