Why is the art exhibition in hotels so important?

Are luxury hotels becoming spaces for fine arts?

Art has been a part of the hotel industry for a long time. Hoteliers have often had to adopt creative strategies to make a hotel stand out. By placing interesting and eye-catching artwork throughout the hotel, they have provided an exclusive experience for their clientele.

Works of art help to build a hotel’s identity and offer a superior aesthetic experience by creating an inspiring and inspiring environment. While smaller accommodation options prefer cost-effectiveness and basic amenities, artwork is almost an integral part of luxury, boutique, and designer hotels.

The need for art

Works of art are a representation of society because they served as functional and symbolic elements. While some may say that the art is a display of their ethnic sophistication, for some it may be more of an individualistic expression. As a functional element, the artwork is used for psychological and healing purposes, for social causes, and even as a mode of communication. Personally, they connect people with their roots or with the human condition in general. The artwork also evokes curiosity, interest, and provides an exuberant experience.

Elevating the style of hotels through art

Art curation for a hotel is often done by the hoteliers themselves and for this reason it often reflects their values, creativity, and the theme they are linking to the exhibit. There is a separate budget earmarked for this purpose, and although investment in art is limited, it has resulted in different types of marketing strategies for hoteliers.

The use of paintings, sculptures or creative elements in hotels is certainly an effective way to renew the appearance without investing in structural changes, which could be more expensive and time consuming. Experienced hoteliers often say that simple wall color changes or furniture readjustments can visually expand the room by up to a foot. In fact, rooms that have artwork framed by famous painters are more expensive than others.

Integration of artistic communities and galleries with hotels

Famous luxury hotels generally enlist the help of the arts community to create new and exciting works of art. This helps hotels stay up-to-date with the latest trends, while artists get a canvas to showcase their talents. It is a collaboration that benefits both parties. As Paul Morris, the famous host of numerous international art fairs, including the Armory Show in New York City, quotes, “Hotels can no longer get away with putting mallard prints on the walls. Therefore, they must tap into artistic communities for help. “

Freelance art consultants and interior designers are also known for frequently collaborating on hotels. Not only do they help define the look of the property, but they can also source art locally from top talent and get it at a great price. With the help of interior designers and consultants, hoteliers can reach new heights in creativity.

Hotels that have brilliantly integrated art

In these times, art has become fundamental to a hotel rather than simply being an ornamental or an element of its design. As a result, hoteliers are inspired to think outside the box and curate art in the most exquisite and unexpected way possible.

Take, for example, the typical room at the Thompson LES hotel in Manhattan, which has a sleek industrial-style loft with exposed concrete columns and floor-to-ceiling windows. But what really catches the eye in the room is the artwork that hangs over the bed. It is a giant light box inside which is a photo of a tree from the ‘Apples & Olives’ series by photographer Lee Friedlander. As impressive as the installation is, it also perfectly complements the organic setting of the room.

In the last decade, hotels like Wynn Las Vegas, Chambers in Minneapolis, Sagamore in Miami Beach, and Grand Bohemian Hotel in Orlando have exhibited far-reaching art collections. The Gramercy Park Hotel, after being renovated, has high caliber works of art on display. In fact, it is known that the Museum of Modern Art took a group of tourists to the hotel. I’d call that high praise!

Abstract artist Lynette Shaw painted a series of eight serene, textured canvases up to eight feet wide for the lobby and restaurant of the Wyvern Hotel in Las Vegas. Today, the artwork is the hotel’s most attractive quality. Other hotels with famous artwork include the Ace Hotel in New York with four art-focused properties. The Pod Hotel in New York also features frameless art. JM Rizzi, the artist, has painted city scenes and abstract shapes directly onto the lobby and hallway walls.

Most hotels commission and collect works of art that highlight the elements of the city within the hotels. In some cases, they create a visual record of the rapidly developing neighborhood. For example, in South Miami, owner Michael Achenbaum commissioned London-based multimedia artist Deborah Anderson to photograph some of the Art Deco architecture in the area and also shot tattooed models with 1950s hair and clothing. The photographer eventually collected 300 photographs, which became the 2,800 copies that will be hung throughout Gansevoort South.

Art in indian hotels

If you’re wondering where India is in bringing art into the hospitality industry, we have some stellar examples of our own. And why not! The Indians have a reputation for being artistically inclined and we have some of the most beautiful examples of architecture in the world. There is absolutely no way we can be left behind when displaying artistic talent on our hotel walls.

Take, for example, the Falaknuma Palace in Hyderabad. In a land that is famous for the creative sensibilities of the Nizam, the hotel does justice to their legacy and heritage. Falaknuma frescoed ceilings, carved furniture and Venetian chandeliers have art fans in ecstasy. The hotel library is a replica of Windsor Castle in the UK and houses 6,000 books. You can take a tour of the Falaknuma Palace accompanied by the hotel’s historian, who takes you on a journey back in time while delighting you with stories from days gone by.

Another name that comes to mind is ITC Maurya in the capital of India. As soon as you enter the hotel lobby, you will be greeted by the impressive visual spectacle that is ‘The Great Procession’ by Krishen Khanna, a rich representation of vibrant life in India. But your artistic experience does not end here. There are other exemplary works scattered around the hotel, including the painting ‘Bull in the Landscape’ by Tyeb Mehta and Ashoka ‘After the Kalinga War’ by AR Ramachandran, a sculpture engraved with pacifist inscriptions by Ashoka in Devanagri.

There is no end to cases of brilliant hotel art displays. It is important to your identity and your being. In fact, artists consider it an achievement that their paintings are hung in famous hotel chains. The mix of art in hotels is what makes them an aspirational place where people want to spend their vacations. And in many cases, it is an intrinsic part of the memories that a traveler carries with them when they leave the hotel.