The Difference Between Network Marketing and Internet Marketing

There are many people who have the impression that the Internet space, although larger than imaginable, is all the same. Tell them that there is something better known as internet marketing and there is something better known as network marketing and the two are not the same, it will be news to them. We can assure you that the two have different marketing methodologies and approaches. The main difference is that in Internet marketing, nothing is done outside of your computer, while in network marketing, apart from using computers, many things can be done offline to promote your business.

Internet marketing is the sale of services and products over the Internet. You can promote your products and services and also the domains of your affiliates and those of Joint Venture partners, if any. You always want to grow a list of email subscribers because one of the main avenues of promotion is sending emails. This sending of emails has to be done with care. Too many of them could end up in the bin without being read. Relationships are created in the course of sales, but no team or group is created to sell the products.

This viral marketing can use video clips, ad spots, or e-books to keep people on the page long enough to pique their interest in the product or service. A member who makes a sale from anywhere in the world receives a commission.

There is no social interaction aspect to marketing. Email is your primary means of contact, but you can also use newsletters that can look professional and polished and impress recipients.

Therein lies the main difference. Network marketing is self explanatory. You must create a network of sales distributors who will be dedicated to marketing the company’s products. It is primarily a system of networks that have been perfected by MLM companies. A business opportunity is offered to anyone who is interested in the website you promote. Anyone who is interested in earning some extra money can join and get started as a distributor or affiliate; therefore, a group of people is created and they all work towards one goal – the sale of the MLM product and they themselves strive to attract more sellers under their name.

Network marketers can make use of online and offline techniques to build their team. It is now possible to make phone calls over the Internet using services like Skype, but they may not be as efficient as traditional phones using landlines or cell phones. The dial-and-talk routine cannot be used here. However, Skype will enhance your global business as you have the opportunity to meet people from all over the world, regardless of time zone. Spark calls, meetup groups, attractive promotional postcards via snail mail are examples of offline marketing techniques. You have many options to find the best method to grow your business.