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Simple Ways to Launch Your Small Business Blog in 2016

Yes, I know you hate hearing it or reading it and I know you keep telling yourself that one day you will start, but if you haven’t by now, you will be waiting a long time for one day to come!

A blog for your small business is a great way to connect with your customers on a whole new level, promote customer interaction, and increase their loyalty.

Okay, let’s imagine you are committed to starting a blog for your small business, how do you create content? How do you get people to come and review your content and to revisit it regularly?

Let’s dive right in!

Get your small business blog up and running with these 5 tips

1. Just do it!

The first step in starting your small business blog is actually create one! Ta da … That? Yes, that’s right, stop putting it off for another week or another month or even a year and get the job done now, today.

2. Create a content strategy.

Next you’ll need a content development strategy, so you’ll need to figure out who will actually create the content for your small business blog – will it be you or will you outsource it?

What kind of content do you want to publish on your business blog? For example, do you want to share news about your latest products, projects, and innovations?

Want to share tips on how to use your products or services more effectively?

Do you want to use a blog to make important announcements and promote special events?

Do you want to share news about promotions and special offers? The list is endless, but the key is to create an effective content creation strategy where you can add valuable resources to your blog on a regular basis.

Avoid making the silly mistake of simply adding content for the sake of adding content, or using a blog to repeatedly post silly sales pitches.

Avoid writing too many useless self-promotion posts that only talk about how great your products and services are and nothing else. or even worse, posting embarrassing photos of his staff at the company Christmas party. Instead, focus on adding real value, really useful content, and building an audience first.

A great way to decide what content to create for your small business blog is to create an email marketing campaign by asking your audience “Hey, we’re launching our new blog, what kinds of things would you like us to write about?”, or if you have a Facebook page for your business, check what kind of content is attracting the most people.

3. Get experts to help you.

What I mean by experts is ‘guest writers’ who are currently writing for other blogs in similar industries to add value and new perspective to their business blog content. Whether you’re blogging for business or not, finding the right kind of contributors can be really beneficial in helping you get your blog off the ground.

4. Give your customers the option to subscribe to your blog’s newsletter.

Create a new email list and then consider adding one ‘subscribe to the blog newsletter’ call to action or button to checkout pages, website landing page or customer emails. There are many other more effective ways to capture email leads for your blog, and this is a very effective way to build a specific audience for your small business blog, as well as increase customer loyalty.

Again, if you have a Facebook page for your business, encourage customers to visit and like your page through your blog, this again promotes customer loyalty.

5. Walk before you can run.

Whatever you do, don’t expect to achieve massive results quickly as a result of starting a blog for your small business today. Creating content and generating readers takes time, so as the saying goes, walk before you can run. Small business blogging has many benefits for your business.

So I hope this is enough to inspire you to start blogging for your business in 2016 and beyond, and if you have already, I hope you take action today and use the tips to start your small business blog in the right direction.

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