Game-enabled learning: what it means at a glance

Gamification is the practice of applying game mechanics to non-game elements to improve workplace productivity, employee engagement, and drive optimal business results. In today’s modern era, gamified learning has become more technology-driven, resulting in the rise of a plethora of industries that provide training as fun and entertainment. A gamified learning approach helps to engage more in training programs that used to be boring. For trainers, it increases the opportunities to adopt gamification as a strategy to improve teaching and assessment. Consequently, it drives self-improvement and encourages learners by awarding badges, reward points, and high scores.

Proven methods for gamification

employee training

Learning and games are most often associated with practices intended to support workforce training, especially in the domain of sales, compliance training, and others. Today, sales training is seeing a great deal of interest and acceptance in gamification strategies due to a variety of factors. First, most sales professionals are highly competitive by nature, and this fact drives their understanding and commitment. Second, salespeople are engaging more in game-based learning and tracking their own performance through badges and rewards. Employees in their defined set of job profiles can benefit from active participation in gamified learning experiences that include:

• Knowledge of new products in a new learning environment.

• Certification on successful completion of online courses.

• Evaluating progress reports helps analyze the performance of competitors as well as ever-changing market dynamics.

• Motivate learners to engage more in game-based learning and enhance their product knowledge and experience.

Employee Onboarding Training

Learner-centric gamification has become very popular for new hires and job onboarding programs. New employees are excited to start a new job, so it’s important to motivate them to participate in training programs and enhance their learning experience. Gamification applies to online learning that is then accessed by new employees from the moment they take on new positions. Employees learn about the new work environment as they try out their new roles and connect with peers and managers through games and social interactions.

marketing event

Gamification is also introduced for event marketing campaigns where programs are organized to inform employees about the organization’s products and services. Educators prepare and distribute training materials and deliver online training sessions to reach a larger and more diverse audience. The application of gamification to e-learning increases the interests of the learners and makes their experience more fun and engaging.

Marketing-oriented learning programs that consist of turning the learning associated with a new product or service into a game. Gamification helps to identify how students obtain information about new products, improve their level of knowledge and share more information with each other. Gamified learning comprises the combination of formal and informal learning interactions that contribute to each learner’s performance, employment status, and recognition.