Does video marketing have to cost you a lot of money?
Let’s get one thing clear. One of the main reasons your competitors probably haven’t jumped into video marketing is your fear of cost. Please understand that the reason they are not producing one marketing video after another is probably not due to their inability to appreciate the power of video marketing.
In fact, most people in the marketing field would agree that video marketing brings a lot of value to the table. This is not the argument. This is not where people disagree. Instead, people have all kinds of misconceptions about the costs of video marketing. They can see the benefits without problems. What they are unclear about is whether the costs would justify the benefit.
Use video marketing to reach your customers. Ask customers to email you with questions about what you offer or about industry topics, and answer the questions you like best in a weekly video. If you need to generate any interest, give people a chance to win a free product if they send you a question.
Most video marketing attempts fail the first time
What really clouds this whole picture is the fact that when you try something the first time and don’t have some sort of plan of action, your chances of failing are pretty high. This is not just a video marketing thing, mind you. This applies across the board.
Video marketing is a great way to give customers an idea of what your products look like before they order them. You should create some videos in which you demonstrate your products. Show off the different functions, test the products in extreme situations, and take lots of close-ups.
Maybe you are trying to ride a bike. Maybe you are trying to build a house or an addition. Maybe you are trying to make a painting or you are trying to sculpt. I am almost guaranteeing that your first attempts will not be as good. You probably already know. Why should video marketing be any different? When people simply stand up because they are excited about the benefits of video marketing, they can end up making rookie mistakes. How. They didn’t have the proper guidance and that’s the good news here.
With the right plan, coaching, or video marketing consulting, you don’t have to make those rookie mistakes. Your stuff doesn’t have to look basic and amateurish. You can think of something truly professional the first time. In fact, it’s not uncommon for small businesses to walk out the door with high-quality videos that powerfully connect with members of their target audience.
His secret, there is no secret at all. They simply read the right resources and allow these resources to guide them in producing one stunning quality video after another. If they can do it, you can do it too.
To help get even more views, embed your video on your website. Most people, when they think of video marketing, they only think of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter.
In reality, it is not a question of costs, but rather of information. With the right information, the high-quality videos that really go a long way toward building your brand don’t have to cost a lot.
There are many ways to solve the video marketing problem.
For people who are new to video marketing, try to keep your videos short. Around 30-45 seconds is a good duration to start. You really don’t have much time to get your message across with viewers’ short attention spans. As you get more experience, you will find that you can get your message across easily within this time frame.
One of the main reasons why many people get the idea that video marketing has to cost a lot of money is the misconception that they have to produce video at the level of Hollywood or Madison Avenue. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just need to know how to segment and divide your niche into small submarkets. Simply put, the better you know your audience, the more powerful your video can be and it has nothing to do with how polished or fluid it is. Instead, it has a lot to do with your video’s ability to communicate with members of your target audience on a very human, personal, and emotional level.
There are many tools you can use
One of the best tips on video marketing is to keep it real. Make a script, teach it, and then shoot your video. That’s all about it. You will end up looking produced and fake if you do more than that. Real is honest and trustworthy.
Another good news. You can drastically reduce your video production costs if you understand that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, professionally shot, and really are your meat and potatoes videos. This is the type of video that really stands up for your brand, but the levels below this type of video are not as quality intensive.
You can use the software to create a video for supplemental marketing. You can use video software that is intended to supplement or support your text content. Obviously, the relationship with these different levels of video goes a long way towards reducing your overall cost. Keep the above facts in mind if you are still undecided regarding video marketing. It doesn’t have to be expensive. It doesn’t have to cost a lot.
If you plan to start a video marketing campaign, spend some time designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have many others at their fingertips. This organized and grouped way of presenting your videos will help attract more viewers and therefore more customers.
Do they have to cost you a lot of money?
Let’s get one thing clear. One of the main reasons your competitors probably haven’t jumped into video marketing is your fear of cost. Please understand that the reason they are not producing one marketing video after another is probably not due to their inability to appreciate the power of video marketing.
Make video marketing part of your strategy, but don’t completely trust it. Remember that it can be expensive to continually post new videos. Also, it can take a long time to create and publish them online. So while they are very valuable, you have to engage in other tactics as well.