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Advantages of Web 2.0 e-commerce

Web 2.0 e-commerce is one of the many advantages of Web 2.0 innovations that have made the online shopping experience very simple and effective. The biggest advantage of this application is that the online product and service provider can offer better customer service and customers can interact more easily and effectively. The various features of Web 2.0 eCommerce are listed below.

gradations

Depending on the level of satisfaction obtained with the product or service, customers can leave a rating (on a 5-star rating scale) along with their comments in the online product catalog. This allows other potential customers to assess the suitability of the product.

Using digital video to showcase a product

With the advancement of internet technology, it has now become very easy to showcase your product through video coverage on your website. Video coverage can be added to your description page with the help of websites like YouTube.com or Photobucket.com. The response to a video display of any product is always higher than any other mode of advertising and Web 2.0 e-commerce has made it possible.

Labelled

Using keywords to tag a product in your online product catalog is a very effective way of making it easy for a potential customer to reach your website with minimal effort. Gone are the days of searching using product names or descriptions. The need of the hour is speed, as time is invaluable to everyone.

Comparative study

Web 2.0 e-commerce makes it possible for customers to compare various products through product comparison websites in order to get the best deal. You can connect your e-commerce website to these comparison websites, like Shopping.com, and reap the benefits of being easily discovered by potential customers.

RSS Feeds

RSS (Really Simple Syndication) helps you inform your customers through updated messages whenever you add a new product or make changes to your prices due to a promotional offer or for any other reason. Such immediate information cannot be achieved by any other means.

instant call option

With the help of Web 2.0 eCommerce applications, you can set up an instant calling service on your website that will allow you to call your customers instantly. All you need to do is ask your customers to provide their contact numbers and the most convenient time they can be reached. You can take the help of LivePerson.com to set up this facility.

instant messaging service

Web 2.0 eCommerce also allows you to chat with your customers as if they were sitting at your table, every time they visit your website and need clarification about your product. This service can be easily set up with the help of Meebo.com. Effective marketing of a product online can only take place if you can get in touch with a potential buyer right away and provide them with all the clarification they need.

Web 2.0 e-commerce improves on its previous version by providing an easier and wider scope of interaction between your website and the user.

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